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Cheeky Message On Chipotle Cup Causes Controversy

When people visit a Chipotle restaurant they expect to find mediocre quality Mexican food, middle of the road pricing and a mild atmosphere.

What they don't expect to find are sexual references printed on their soda cups, and when one mom discovered the words "Reproductive Sex" written on her kid's cup she had to share her discovery.

(Image Link)

The cup is part of Chipotle's "Cultivating Thought" author series, which is the fast food chain's way of "presenting the words and whimsy of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each illustrated by a different artist."

So what's the "reproductive sex" on the cup all about? The illustration is based on a passage by author Anthony Doerr, which reads:

"Tattoo Earth's 4.5-billion-year timeline on your arm, shoulder to fingertip, and your upper arm will get nothing but geologic mayhem,"

"Life won't begin until your bicep ... Reproductive sex won't show up until your wristwatch."

So Chipotle is assuming customers will go to the "Culviating Thought" website and read these passages while they stare at the artwork on their cups, nice try Chipotle!

-Via Mashable

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So, does Chipolte have a cup discussing food safety?
So far, they have shut 43 restaurants in Oregon and Washington following an outbreak of E.coli linked to at least 22 cases. That outbreak is Chipotle's third food safety incident this year.
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They probably should have illustrated it, instead of using words. But how do you adequately portray the dawn of reproductive sex in images?
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