British confectionery brand Mr. Kipling used 13,360 cakes to make a billboard outside London's Westfield Center mall. The assembly of the billboard took seven hours, and after it was assembled, the public was allowed to sample the sweet advertising. The billboard was designed by food artist Michelle Wibowo, whose résumé also includes a portrait of Princes William and George made out of 16,074 pieces of Toblerone chocolate. Via Foodiggity.
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