The Let’s Have Better Mottoes Association was the brainchild of Cleveland circus musician and advertising man Frederick E. Gymer, although he usually stayed in the club's background, with the permanent rank of executive secretary. Formed in 1950, the association awarded a monthly prize for the best new motto, for anything, which was the title of club president for the month. The group, founded in 1950, was pretty popular and had quite a few chapters around the country until Gymer died in 1962, after which it petered out. But during its heyday, the club got all the newspaper publicity it wanted, since the mottoes they came up with were so funny, in a 1950s kind of way.
In case of fire, yell "Fire!"
The More You Explain It, The More I Don't Understand.
I'd Like To Compliment You On Your Work. When Will You Start?
You're doing a good job, but you're doing it all wrong.
We Don't Want 'Yes Men' Around Here — Everybody Agree?
And my personal favorite:
Do It Rihgt.
See newspaper clippings from the association and more mottoes at Weird Universe.
(Image credit: Daytona Beach News-Journal - Feb 4, 1955)
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