The Hooters restaurant chain, founded 1983, has struggled financially since 1983. The chain offers sportsbar cuisine served by buxom waitresses in skimpy outfits, so the market appeal is primarily toward men who enjoy being served by such women.
Although breasts remain popular, this particular approach to using them for marketing is not thriving. So Hooters is rebranding its restaurants toward a more family-friendly vector. At The Takeout, Rolland Judd has 5 suggestions about how Hooters could keep its name while pivoting in a different narrative direction.
Among them is directing away from "hooters" as a slang term for breasts and toward the slang term for owls--specifically, the owls in the Harry Potter franchise. There would be some intellectual property issues to resolve, but a restaurant that let patrons pretend to be new students at Hogwarts could draw a large customer base.
Photo: Hooters
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