Masters of the Universe Merchandise Includes a Sword You Can Drink out of

Masters of the Universe, the latest film in the He-Man franchise, premiers on June 5.

Movie theaters have been getting creative lately in their efforts to draw people to brick-and-mortar theaters. We've seen them offer moviegoers inventive popcorn buckets, notably for Dune 2, Despicable Me 4, Gladiator 2, Jaws, and Mr. Fantastic.

Promoters for Masters of the Universe are going even further. Yes, there's a popcorn bucket. It's shaped like Castle Greyskull. But I'm enraptured by the 1:1 scale Sword of Power. Remove the hilt and you can fill the probably not-battle ready sword with soda.

-via Rob Province


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