When you name a product, you want that name to be simple, memorable, and pleasant. It would be nice if that name were descriptive of the product, but that can be hard in a world where there are so many products already named. It's also crucial that the product name not be something offensive in another language, but that isn't addressed in this video. Coca-Cola is an example of a perfectly-named product, because it rolls off the tongue so easily, yet it was simply named for its ingredients.
Dr. Erica Brozovsky (previously at Neatorama) gives us some tips on using certain letters and sounds to name your product so that people feel a certain way about it. Then when you come up with the perfect name, you'll find that someone else has already trademarked it. And remember, the perfect product name won't mean anything unless it'a something people need or want. The video is only around nine minutes; the rest is promotional.
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