Online dating is fraught with all kinds of dangers. The available inventory of fellow users is rife with creeps, narcissists, married people, fake profiles, and a serial killer or two. If you find someone you think is perfect for you, the odds are that they probably won't find you quite as attractive. But one thing you always need to remember is that if a service is free to use, that means you are the product. It's your attention span and suggestibility that are the payoff for advertisers.
In the sci-fi rom-com short Sweet Nothings, the latest Omeleto film from director Christian Klein, a young man does his best to find a match on a free dating site. Instead, he gets a lesson in algorithms and marketing that he won't soon forget. The story is set in the near future to show us where things are heading in the tech business. -via Geeks Are Sexy