The Language That Builds Cults

If you want to build a cult around yourself, you have to learn to communicate like a cult leader. We have plenty of examples from history, and they have some common ways of speaking. First, you have to talk a lot, meaning more than anyone else. That might draw attention, but it doesn't make you a cult leader. For that, you have to learn specific techniques of communication. You have to overwhelm your followers with what you want them to believe, cut off uncomfortable questions or disagreements, and separate your followers from unbelievers psychologically. By then you'll be able to manipulate each member individually in accordance with their weaknesses, or train your most loyal officers to do it. In this episode of Otherwords, linguist Dr. Erica Brozovsky (previously at Neatorama) explains the regular formula for building a cult with language. Please don't try this at home. Nor should you fall for it.

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