In the pantheon of tricks that advertisers use, the confusion between the terms "orange" and "oranges" is subtle and maliciously genius. What better way to confuse the viewer? Orange, as in the fruit, comes in discrete units and therefore takes a plural form with an "s." Orange, as in the color, is a continuous quality and has no plural form. This poor spokesperson, er, orange, doesn't see the distinction until she is corrected on it. As Upton Sinclair said, "It is difficult to get a man to understand something when his salary depends upon his not understanding it." The manufacturers of the "orange" drink are counting on no one else catching the difference, either. That's why it's important to have an educated public. Despite schools' best efforts, most kids aren't listening during this lesson because they don't realize that it may be important to their lives later, and they end up believing they are really drinking orange juice. -via Geeks Are Sexy
