The Perfectly Reasonable Explanation for Pareidolia



We've celebrated the phenomena of pareidolia here at Neatorama for years, so much so that I can spell the word with no problem, which cannot be said for more common words like "license." Still, today is the first time I have ever heard it pronounced. Pareidolia refers to our tendency to see familiar shapes in random objects, like ducks in a cloud formation or the Virgin Mary in a bowl of cereal, and is not limited to faces. But faces are the most common thing we see in random objects because faces are important to us. Seeing a person's facial expression tells us a lot about that person's state of mind and attitude toward us. Recognizing the shape of a leaf is not nearly as important to our survival as distinguishing friend from foe. But facial recognition is a broad subject, and Weird History touches on several aspects of it, as they step away from history for this video to talk about faces in weird places and how our brains interpret them.


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