It’s definitely saying hello to the world. Also, impressive marketing stunt!
The MSG Sphere in Las Vegas lit up for a few minutes, flashing cascading red and yellow lights with the message “Hello World” on the LED screen. Designed by Populous, the Madison Square Garden Sphere is a $2.3 billion project expected to be the world’s largest spherical structure once it opens in September.
The structure is set to contain the world’s highest and most prominent LED screen, measuring 19,000 x 13,500 pixels. Set to open in September, rock band U2 will open up its Las Vegas residency in the MSG Sphere, and will perform on September 29 and 30. But let’s talk about its short stunt.
A video of the sphere went viral online on Twitter. This was when the building was first ever revealed to the public. At first glance, it looks like someone just dropped a mysterious gigantic orb in the middle of the desert paradise. To other onlookers, with how the messages and images flash on the screen, it seemed like a rotating ball of lava. Pretty cool, but also a bit baffling. “First animation of the MSG Sphere this morning,” one of the users commented. “This is going to be the coolest building in the world.”
The MSG Sphere will contain 18,000 seats and an HD screen that spans up to more than three football fields. We may be looking at the next concert venue for big artists in the years to come.
Image credit: Twitter / @MichelR3764150