If your country had a space force, what would you call the personnel of that force? For the United States Space Force, they decided to call their personnel “Guardians”. Yes. Guardians. Let that sink in.
"Henceforth, the men and women of the United States Space Force will be known as Guardians," U.S. Vice President Mike Pence announced today (Dec. 18) during a ceremony marking the branch's impending first anniversary.
"Soldiers, Sailors, Airmen, Marines and Guardians will be defending our nation for generations to come," Pence added, also invoking the terms that refer to people who serve in the U.S. Army, Navy, Air Force and Marine Corps. (Service members in the nation's other military branch, the Coast Guard, are called "Coast Guardsmen.")
But what does the United States Space Force do? Learn more about the country’s newest military branch over at Space.com.
Well, what do you think?
(Image Credit: United States Space Force/ Wikimedia Commons)
This was a missed branding opportunity.