Remember when pictures of missing children were put on milk cartons so you'd read them while eating your cereal? Here's a similar idea that's not quite so scary, and may lead to wonderful outcomes. Fargo Brewing Company is putting pictures of adoptable dogs on beer cans! The dogs are from 4 Luv of Dog Rescue in Fargo, North Dakota. Shelter volunteer Jared Ryan thought it would be a good way to publicize their "one-der dogs."
“One-der-dogs” (pronounced “wonder dogs”) are dogs that are said to do best in homes without children or other pets. These dogs can tend to be harder to get adopted. This gave Ryan the idea of featuring these harder to adopt dogs on beer can labels from a local brewery.
On Monday, Nov 4th, Fargo Brewing Company held an event where the community could come to taste beer and meet the six featured pups. Even if folks didn’t want to adopt one of the dogs, they could support the shelter by buying one of the special edition six-packs.
This could start a trend. After all, why drink a beer with the same old logo when you could drink one with a picture of a dog on it? -via Metafilter