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Coming Soon: Twinkies Cereal

As Ben Franklin said, "Twinkies are proof that God loves us and wants us to be happy." You should enjoy them for every meal of the day, including first breakfast and second breakfast.

So it is proper that the companies Post Holdings and Hostess Brands are teaming together to make a Twinkie-shaped and flavored cereal as a replacement to your morning bowls of regular Twinkies doused in milk. CNBC reports:

The cereal is intended to emulate the classic sponge cake snack in all aspects, including taste and the oblong shape, according to a press release.
“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” Josh Jans, brand manager of cereal partnerships at Post, said in the companies’ joint press release. “We think fans will find that it not only tastes great with milk but also outside the bowl.”

-via Dave Barry | Photo: Post Hostess Twinkies


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