PlayerUnknown's Battlegrounds is the best-selling PC game with over 50 million copies sold worldwide. And just recently, its mobile version PUBG Mobile, was able to reach over $1 billion in revenue, all thanks to its Chinese variant, Game for Peace which helped it break through and tap the Chinese market.
The original PUBG Mobile wasn’t allowed to make money from players in China. But when Tencent replaced it with Game for Peace -- where, among other things, players who are shot and defeated aren’t killed, but instead wave farewell to their opponents -- the Chinese government granted them a license to monetize, opening the floodgates.
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