Got an idea for a food truck? Awesome! Can you afford to buy a food truck? Probably not.
And that fact prevents many culinary entrepreneurs from getting started. That's why Amsterdam community organizations Mama Louise and HOBU created this food truck. It's called De Grote Wisseltruck. Every six months, it's loaned to a different entrepreneur to experiment with his or her idea for a successful business. Pop-Up City explains:
The goal is to kickstart local entrepreneurship in several areas in the city. With support from business and marketing professionals, local entrepreneurs and cooks get the opportunity to test their food concept at a very low risk. After half a year it’s time for a new entrepreneur — whether the business turned out to be successful or not. The ambition of the project is to help find a permanent location for successful concepts.
Photo: HOBU