How to “Kill Off” Instagram Influencers This Summer

It’s summer time once again, and Instagram photos are much hotter in this season, literally. And because it’s summer, the swan floats have become relevant and have been a trend once more. And sometimes, to be honest, it gets annoying. So how do you end this swan float trend? You decapitate the trend!

Lukas Bentel and MSCHF have created ‘decapitated floats’ to poke fun at the influx of the notorious social media ‘influencer’. The swan is a fully decapitated pool inflatable. The head can rest nicely on the body or float idly nearby. Large enough for one, two, or even three people, the head and body come together in the same package. conceived as a social commentary on the influencer role, the design team figured: ‘What better way to kill the trend than to literally decapitate it?’

The question is: what if this decapitated swan float would be the new trend? What are your thoughts?

(Image Credit: Lukas Bentel)

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