We Get Double Rewards When We Eat

We know how satisfying it is to eat food especially when it's a very delicious treat or if it's our favorite food. But there may be a reason why we experience such a good feeling when we eat food.

New research reveals that a meal can trigger reward signals in the brain twice: first when the food is ingested and again when the food reaches the stomach.
The study, published this week in the journal Cell Metabolism, highlights how close interactions between the brain and the digestive system are able to reinforce food intake, and might provide a clue as to why we sometimes overeat the food we crave most.

Whether that is good news for us, perhaps it would depend on what we value most. Just right after the holidays, people might want to slow down from eating and get right onto the gym to workout. But with the lure of food will always be there and now we know why.

(Image credit: Herson Rodriguez/Unsplash)


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Science has finally discovered why we especially like to eat food that we like. It turns out to have as much to do with how much we like the food as with it being food in the first place. Also, we tend to eat more food that we like, because we like it so much. But that's not just double rewards, is it? It's /four/ times the reward. Ah, the allure of food. So mysterious. And there's also smell involved, not to mention hearing the can opener, and being fueled to stay alive to eat again another day, so /seven or eight/ rewards, then. /Thousands/ of them, if you live long enough. No wonder we are addicted to eating food and suffer so in withdrawal when deprived of it. There's no way off this nightmare treadmill except to not get on in the first place. But it's too late for that now, fellow food-bitches. Hopelessly hooked.
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