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Starbucks 2018 Holiday Cups Aim for Inoffensiveness

Every year, Starbucks debuts new holiday designs for their paper coffee cups, and every year, someone take offense. The designs were too plain, too festive, too religious, not religious enough, too multicultural... you get the idea. The pendulum swung back and forth, and it became apparent that the Starbucks holiday cups were never going to please everyone. This year, the four new cup designs look as if the utmost care went into making them as neutral as possible while still conveying the idea of a winter holiday season. You can't blame them; after all, Starbucks just wants you to stop by and get a nice hot drink during the cold season while you are Christmas shopping. That said, they are lovely cups.  -via The Takeout


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Every year Starbucks' PR department creates a fake news campaign about how some people are offended about something. It gets them free press, just like it did here
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That makes no sense... most people don't care and it obviously caters to at least a couple groups. It is pretty easy to make something milquetoast and inoffensive to a large number of people.
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