Let's take a ride on the escalator at Le Bon Marché in Paris! The escalator didn't look like this until Argentine artist Leandro Erlich (previously at Neatorama) got hold of it recently. His illusion art is now on display all over the French department store.
Erlich has paid homage to the City of Light’s changing skies by filling its windows with wispy cloudlike shapes. Surreal cloud formations will be projected on a giant screen erected under the store’s glass roof. Meanwhile, a bank of fake elevators promises to further scramble visitors’ perception.
“I am mainly interested in transforming elements that you believe can’t be transformed, can’t be different. It’s about the utopia of presenting the possibility of transforming what exists into something else, and this action invites us to imagine reality in a different way,” the artist told WWD.