Pantone's Color of the Year for 2018: Ultra Violet

Hey, I got a shirt that color! Actually, more than one shirt that color. The Pantone Color Institute has announced the Color of the Year for 2018, and it's Pantone 18-3838. We laymen can call it Ultra Violet.

“Purple is a complex color,” Lee Eiseman, executive director of the Pantone Color Institute, tells Co.Design. “We’re in a complex time; this is a complex color.”

I dunno, it looks like medium purple to me, but I like medium purple. Get ready for Ultra Violet pots and pans, Ultra Violet bathroom accessories, and Ultra Violet clothing, of course. You can browse the ways that Ultra Violet can be used at Pantone. -via Digg


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