You Did Not Sleep There

Talk about a Labor Day.. #youdidnotsleepthere • photo @evanskoczenski

A post shared by @youdidnotsleepthere on Sep 7, 2016 at 7:05pm PDT

Luisa Jeffery likes to camp out, and when she does, it's usually in the back of her Toyota truck. Jeffery noticed the glut of adventure camping photographs on Instagram that are so perfect they appear to be staged or even Photoshopped. Yeah, that's the trend for just about any facet of life, as people go to great lengths to take the perfect picture of their vacation, their clothing, or their food. Jeffery started an Instagram gallery called youdidnotsleepthere, reposting the most egregious examples of illogical campsites.

I call this one "The Influencer". #youdidnotsleepthere • photo @jeffjohnson_beyondandback

A post shared by @youdidnotsleepthere on Mar 18, 2017 at 6:50pm PDT

National Geographic saw that Jeffery's work was relevant to their interests, and did an interview with her about the trend in faking the perfect Instagram picture.

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