Luisa Jeffery likes to camp out, and when she does, it's usually in the back of her Toyota truck. Jeffery noticed the glut of adventure camping photographs on Instagram that are so perfect they appear to be staged or even Photoshopped. Yeah, that's the trend for just about any facet of life, as people go to great lengths to take the perfect picture of their vacation, their clothing, or their food. Jeffery started an Instagram gallery called youdidnotsleepthere, reposting the most egregious examples of illogical campsites.
National Geographic saw that Jeffery's work was relevant to their interests, and did an interview with her about the trend in faking the perfect Instagram picture.