Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem for T-shirts, hoodies and more over at the NeatoShop!

Ways Advertisers Misunderstand How Consumers Use Their Products

Advertisers typically try to create ads that appeal to the broadest consumer base possible, since the main point of the ad is to sell products or services to the general public.

And yet those supposedly human people from the ad agencies constantly prove they don't know jack about how real humans use the products they're peddling.

Everybody knows that home gym is just going to become another rack for clothes and clutter, and playing Nintendo Switch with your friends and loved ones?

You're more likely to play Super Mario Odyssey while you're on the crapper than while hangin' with your peeps.

If advertisers want to sell more stuff they need to get real about how consumers use their products, because using a laser pointer during a meeting is boring but the prospect of using it to cause feline chaos will move units!

See 19 Ways Advertisers Misunderstand How We Use Their Stuff here

Newest 1
Newest 1 Comment

I think advertisers know quite well how the products are actually used. A more accurate description of these would be: How the impulsive parts of many people's mind misunderstand the actual use of products (and how advertising exploits that).
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"Ways Advertisers Misunderstand How Consumers Use Their Products"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More