Social media was designed to help us network with colleagues and stay in touch with our friends and relatives, but these days there's more snooping going on than staying in touch.
Former lovers, friends of friends, long lost relatives, potential employers and the people we meet while we're out and about are all potential snoopers, and they make us want to polish up every photo we post.
Which is where Photoshop masters like Chinese digital artist Kanahoooo, dubbed "Photoshop Holy", come in- they make people look pretty by request, transforming them into an ideal version suitable for exposure to the masses.
Kanahoooo knows a thing or two about digital deception, and she warns against believing every profile pic you see online-
"Don't believe the perfect thing you see online!" she says. "If you want to find out about somebody, then see them in real life."