It's hard to put your finger on what makes a great sports team logo so timeless, appealing and successful, but when a team logo sucks the reason behind its suckiness is glaringly obvious to all.
Ironically, this suck factor often makes a bad logo design more memorable than a good one, because people tend to remember a flop.
But some team logos are so bad it seems like the designer created a failure on purpose, perhaps after losing a bundle betting on the Broncos?
That horse looks like it's auditioning to be in Michael Jackson's Thriller, but Chargers fans in San Diego were less than thrilled to hear their team was packing up and moving to L.A.
And then the Chargers rubbed salsa in the wound by announcing this would be their new logo, which immediately turned their remaining fans into Oakland Raiders fans.
That is, until the Raiders move to Las Vegas...