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Matchbloc: A Collection of Matchbox Art

Jane McDevitt and Neal Whittington have an Instagram account devoted to matchbox covers of the Eastern Bloc, the communist Warsaw Pact nations of Eastern Europe during the Cold War. They are quite varied.

The scenes depicted on these labels vary massively in content, making their Instagram account very addictive to scroll through, “Images of power and revolution, industry and national pride were celebrated, but also featured are public service information such as health and hygiene, money saving, alcohol abuse and road safety” says Jane. However no matter the subject matter or artist in question, the matchboxes consistently match as a set, “The designers and illustrators embraced mid-century bold contemporary design and bright colours.”

Check out the rest of the Matchbloc collection at Instagram. -via Everlasting Blort

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