The 2006 movie Idiocracy didn’t do all that well in theaters, but Mike Judge’s dystopian comedy gained quite a following on home video and TV. It was both outrageously funny and deeply disturbing because the underlying concept just a little too believable. An everyday guy sleeps through 500 years of history and awakens in the future as the smartest man on earth, because humans had devolved a bit intellectually. Yes that’s an understatement.
1. A VISIT TO DISNEYLAND SPARKED THE IDEA.
Though Mike Judge had been jotting down some ideas for a movie about evolution as far back as 1995, the idea that would become Idiocracy all came together in 2001—on a trip to Disneyland, of all places. Judge and his daughters were waiting in line at the Alice In Wonderland ride when, according to Judge, "Somebody behind me had a stroller and two little kids and her and this other woman with two little kids was passing by. I guess they’d had an altercation and they just start getting in this cussing match with each other, just, you know, ‘bitch’ this. But you know, just yelling and like ‘I’ll kick your ass' ... and I was just sitting there thinking wow, the Disneyland of that was envisioned, way back in the ’50s and, to right now.”
Judge asked Etan Cohen (Beavis and Butt-Head, King of the Hill) to work with him on the screenplay. “It was almost like film school, except Mike Judge was teaching the class," Cohen said.
7. IN THE END, THE STUDIO ESSENTIALLY BURIED THE FILM.
In the end, the studio's marketing team didn't create much fanfare around the release of Idiocracy. They didn't send out any press kits, and Wilson and Rudolph didn't do any press for it. After sitting on the shelf for a year, Idiocracy was finally released on September 1, 2006—but only to 130 theaters, none of which were located in big markets like New York or San Francisco. It made $177,559 during its opening weekend, and just $444,093 throughout its brief theatrical run. The New York Times published some theories as to why the film didn't have a wider release, with one blogger positing that, “some of the sponsors may well have been unhappy with the way their products are placed, and made some phone calls to higher-ups.” A Fox spokesman said the decision came down to an executive decision from the chairman of the studio. Some believed the studio did the bare minimum required to fulfill a contractual obligation with Judge requiring his movie to have any sort of theatrical release before being sold to DVD. In 2009, Judge himself told the Los Angeles Times that he thinks the studio learned from Office Space and simply opted to not waste their money marketing it.
In between the concept and the finished movie, there’s a lot more to know about the making of Idiocracy, which you can read about at mental_floss.