Grocery stores are selling a lot of rotisserie chicken from their delis. You walk in and see them immediately, or smell them, all hot and spiced and cooked just right and ready to take home for dinner. Getting one already cooked saves you time in the kitchen, especially if you aren’t confident about cooking a whole chicken. And they are often the same price as the whole chickens you see at the meat counter. How can they do that? And why?
In most stores, the cooked chickens aren’t any cheaper. They just look cheaper. The per-chicken price favors the deli counter, but the per-pound price favors the refrigerator case.
A lot of chicken went into the previous sentences—14 to be exact, one rotisserie, one from the refrigerator case, from seven separate groceries in California, ranging from Costco to Whole Foods to a Middle Eastern market. After being prepared and cooked, the refrigerated chicken almost always weighs significantly more than the rotisserie option.
Our investigation into the rotisserie chicken industry reveals that it’s not as cheap as people believe. But it is a gift to the lazy and rushed.
Pricenomics breaks down the history and process of selling grocery store rotisserie chicken, and the results of their experiment, in which the staff supposedly consumed 14 baked chickens. Read the article and the results, but be warned that you may find yourself craving a hot spiced whole chicken before you finish. -via Digg
(Image credit: Joe Schneid)