To hipsters and teenagers, slang terms are cool for about a week, and then they are passé. That’s about the time that any hip organization catches onto them. Then those terms finally leak out into the larger corporate world. If the corporation, or worse, an advertiser, even gets the proper usage correct, they still sound like they are trying way too hard. And the young people who use the slang and the older people who recognize pandering when they see it both consider it silly. This is the latest from Sarah Andersen.