A McDonald's restaurant and a liquor store are not natural enemies. In the wild, they usually ignore each other. But a McDonald's and a Sav-Mor in Somerville, Massachusetts are now locked in a joking war against each other, mocking each other with their signs.
It all started when the McDonald's offered a special deal on Egg McMuffins. The Sav-Mor decided to move into McDonald's territory:
Both businesses kept responding to each other. You can read the full exchange (so far) at That's Nerdalicious.
The sign war is escalating. The Boston Globe reports that a Sav-Mor the nearby town of Medford has joined the hostilities.
We've seen this before: it's like the system of alliances that turned the assassination of Archduke Ferdinand into World War I. Someone stop this madness before it kills us all!