The movie Anchorman: The Legend of Ron Burgundy includes a surreal battle scene between rival news crews. After the fight, Ron Burgundy remarks that it was very odd for an argument between reporters to turn into a bloody brawl:
He says, "That escalated quickly."
In 2012, this line became the subject of a popular image macro meme. People usually quote it when they see someone overreacting in a wonderful or terrible way.
Google Trends, which tracks web trends, reports that the use of "that escalated quickly" escalated quickly at the time.
You can participate in this trend by purchasing our t-shirt inspired by the meme. NeatoShop products are worn by the smartest, hippest, most attractive people in the world (in fact, they're invisible to everyone else).
-via David Thompson