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Clever Music Video Designed Specifically to Be Viewed Vertically on a Smartphone


(Video Link)

I watched this video on both my desktop computer and a smartphone. The difference is striking. When played on my iPhone, this music video appears to hijack the phone, taking over its utilities and interface to illustrate the song. It's especially surreal at 2 minutes in, when a human finger appears and interacts with the phone.

This is "Run and Run," a new music video by the J-Pop girl group Lyrical School. The song itself is vibrant, but it's the video that makes it so arresting.

The above video link is for YouTube. You can also watch it on Vimeo.

-via Spoon & Tamago


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