It only takes a couple of weeks to change someone’s life -if they are the subject of a viral social media post. In February, bakery owner Edwina Bandong took some pictures of a farmer taking a load of carrots to market in Sagada, Mountain Province, Philippines. The pictures went viral within days, and the attractive young man was identified as Jeyrick Sigmaton. The attention has landed the 21-year-old a modeling career. Boardwalk PH has made Sigmaton the new face of their clothing line.