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Pull Me to Life

This is Pull Me to Life by Juno Jeon, a designer based in Eindoven, the Netherlands. This uniquely designed cabinet flips over little wooden paddles as the drawer opens and closes. The outside changes color from plain wood to white.

Design Boom explains that the piece represents changing identities:

when it is pulled, its outer layer gradually changes the color from back to front. this creates the sensation that the drawer is reaction to the human stimulus, as if it was an animal. when the drawer is pushed back, its skin changes color again.

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