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How the Kiss Cam Works


(Video Link)

There's a lot more than basketball going on at the basketball game. Some people avoid the famous Kiss Cam. Others enjoy the attention and smooch on demand to the cheers of the crowds. It's cute.

It's also big money. The LCD screens are huge advertising draws, so the arena operators do their best to get attention up there. That's why the Kiss Cam exists.

How does it work? How do the camera operators choose which people to focus on? It looks like a smooth and easy task, but that's only because the best professionals in the arena staging industry are running the show. Vox takes you behind the scenes to describe how they do their jobs, including how they operate the Kiss Cam.

-via Blame It on the Voices


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