Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem for T-shirts, hoodies and more over at the NeatoShop!

In The 19th Century Spam Came Straight To Your Mailbox

In the early days of companies trying to sell us stuff we don't want by flooding our mailboxes with junk mail "spam" the seller's goals were typically much simpler.

They weren't necessarily trying to scam us out of our paychecks, they were just trying to get people to choose their company over the competition, and felt direct advertising was the ticket to success.

Junk mail "spammers" used the postmasters to help them pass along their "important messages" to people in town, in a time when most people were delighted to find

For a variety of reasons, the first junk mail (targeted mail, generic mail . . . take your pick) went to and through local postmasters. Small town postmasters knew anybody and everybody in town, knew their businesses, knew their interests, knew their foibles. Much such mail was addressed directly to the postmaster, asking him to pass it along to someone in town likely to be interested in the product.

Dick Sheaff posted an interesting historical article on Ephemera Society about how Junk Mail Is Nothing New, which includes a couple dozen endearing examples of what junk mail looked like in the olden days.

-Via Boing Boing

Newest 1
Newest 1 Comment

Would we even have USPS deliveries if there was no junk mail? Maybe it's time for it to contract a little bit reducing their overhead and our paper spam.
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"In The 19th Century Spam Came Straight To Your Mailbox"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More