We’ve seen many wonderful videos of animals discovering a backyard trampoline. But have you ever wondered what would happen if a kangaroo jumped on one? Emma Heffernan of Ninderry, Queensland, Australia, caught a kangaroo on the trampoline in her backyard. In case you want to see the video:
You’d think that when you combine two very boingy things, it would cause a super-large leap across the forest, but apparently they just cancel each other out. -via reddit
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lol
Of course a good PR person has always known how to manipulate the system. Send your release to the news desk so late that they don't have time to do any work on it, but not so late that it won't make it out. With printed news and old fashioned TV this was pretty easy to do. Which is why a story would change between the early and later editions or the 6pm and 10pm news.
When rolling news came along what should have happened is that the story would go out almost per press release the first time and then get worked on through the day. This does not seem to happen.
Their used to be a saying that a good news story almost writes itself. It would seem that modern "journalists" have misunderstood this maxim.