What's happening in this freaky picture? No one has cut into a bottle of Coca-Cola and missed making a mess. Rather, this is a clever craft by Instructables member Morena DIY. She used a Coke bottle to make a gelatin mold, then added the original label and cap. Her recipe calls for Coke, unflavored gelatin, and scotch.
It's a neat trick. You can read how to make your own here.