Mog is a fat cat who stars in a series of children’s books by Judith Kerr, published between 1970 and 2002. Mog is also the star of the Christmas ad campaign for the British supermarket Sainsbury's. The sweet animated cat accidentally starts a fire with a chain reaction beyond her control. However, in her panic she also accidentally dials 999 and summons the fire department.
The story is narrated by Emma Thompson, and author Judith Kerr appears as one of the neighbors. Sainsbury’s is partnering with publisher HarperCollins to sell the new book Mog’s Christmas Calamity and a plush toy, with proceeds going to Save the Children UK for their literacy program. -via the Presurfer