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How Mac Tonight Became The King Of Fast Food Commercials

TV commercials in the 90s were made at the crossroads of cheesiness, with some stylistically stuck in the 80s and others blazing new trails by using 3D animation to make their brand feel more modern.

But there's one beloved TV commercial staple that was still going strong in the 90s, and is still used to this day- the mascot character.

The McDonald's corporation has one of the all time best mascots in Ronald McDonald, but by the 90s they were looking for someone fresh to sell the McDonald's dinner scene, a cutting edge character with old school cool.

And thus Mac Tonight was born, a moon faced crooner played by actor Doug Jones who shilled burgers by starlight and made Baby Boomers feel groovy about eating at McDonald's again.

(YouTube Link)

But Mac's rise wasn't as meteoric as you'd imagine, and the character hit a few snags on the way to becoming one of the biggest names in burger advertising.

Read Man in the Moon: How Mac Tonight Became The Burger King at mental_floss

We dish up more neat food posts at the Neatolicious blog

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Making millions off of the sound of one performer and the look of another: pay both of them what they are due and make even more with their endorsements.

On the other hand, write legal bullshit so that when the competition (Pepsi) hires one of them to trash your product line, you can say nothing but , "Uh, huh, baby."
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