TV commercials in the 90s were made at the crossroads of cheesiness, with some stylistically stuck in the 80s and others blazing new trails by using 3D animation to make their brand feel more modern.
But there's one beloved TV commercial staple that was still going strong in the 90s, and is still used to this day- the mascot character.
The McDonald's corporation has one of the all time best mascots in Ronald McDonald, but by the 90s they were looking for someone fresh to sell the McDonald's dinner scene, a cutting edge character with old school cool.
And thus Mac Tonight was born, a moon faced crooner played by actor Doug Jones who shilled burgers by starlight and made Baby Boomers feel groovy about eating at McDonald's again.
But Mac's rise wasn't as meteoric as you'd imagine, and the character hit a few snags on the way to becoming one of the biggest names in burger advertising.