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Artisanal Firewood--Pricey, But Worth It!


(Video Link)

Why would you just throw a log on the fire? Making firewood isn't just a matter of chopping down a tree and drying out the logs. It's a traditional craft that, sadly, has been largely lost in modern times.

Jesse Horn, the owner of Smoke & Flame in Vancouver, has not only recovered that craft, but perfected it. No matter how long it takes, a log never leaves his workshop until he's washed and shaped it into the ideal piece of firewood. CBC Radio reports:

In his tiny shop in Vancouver, BC, he and an apprentice labour over perfect bundles of kindling, twigs, moss, and logs which sell for upwards of $1000 each.

According to Horn, people are not at all shocked by the sticker price: "My customers want to know that they're burning quality and they are happy to pay a little bit more to achieve that."

This is, of course, a satire. There's no artisanal firewood studio in business . . . yet. The CBC comedy news program This Is That created this video to lampoon the rise of artisanal versions of everyday products.

-via Ace Spades HQ


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