This is Ferrolic--a clock displays the time by manipulating magnetic fluids. The figures are somewhat vague and soft, like the inkblots of Hermann Rorschach's famous psychological test. Appropriately, Zelf Koelman of the Eindhoven University of Technology designed the clock to be adjustable by the user:
The software behind these electromagnets, and thus the shapes and information displayed, can be edited. Ferrolic is controlled by an intelligent internal system that is accessible trough a web-browser. In this way users can assign “the creatures” to display time, text, shapes and transitions. Experienced users can create animations from their own custom shapes.
-via Fast Co Design