(Photo: Ashlie Stevens/Munchies)
Joe Heron, the owner of the Copper and Kings distillery, calls it the "sonic aging process." All day and every day, music blasts out of speakers in the distillery's aging room. Sometimes it's David Bowie. At other times, it's Bruce Springsteen, Jimi Hendrix, or Lenny Kravitz.
It is never Katy Perry, though. Heron is firm about that.
Cooper and King's aging process takes two years. During that time, the barrels are carefully rotated and exposed to different forms of music in order to infuse the brandy with a medley of flavors:
This aging process with brandy is a delicate one. Heron describes aging brandy as “promiscuous,” in that it will take on whatever flavors surround it.
“Grain spirits you have to really punch into shape,” Heron said. “Brandy you coax, which explains a bit behind the sonic aging process. The sonic aging process is actually really integral to who we are as a company as well; Copper and Kings is meant to sound like a band, like the Kings of Leon.”
You can read more about the distillery's sonic aging and the contributing music at Munchies.