Many fashion designers face a branding conundrum- how do you remain the face of your company when your brand signature is often reduced to a typographic logo?
Illustrator Mike Frederiqo has come up with a rather clever solution- he turns the designers themselves into their iconic logos.
So when you see that YSL logo you’ll no longer be confused about what those letters stand for, because Yves Saint Laurent himself has been conveniently cloned and is now posing as his iconic logo.
But what if your logo includes a guy riding a horse?
Well, if you’re Ralph Lauren you channel your inner equestrian with ease, posing for your own Polo logo with a dapper little bear along for the ride.