No, this is not the cover of a porn magazine. I’m pretty sure it contained knitting patterns with which you could make a gift that the man in your life would die for. Or maybe die of embarrassment. Oh well, it was only 35 cents -or ten cents if you bought it used.
While the fashions of the 1970s could be pretty weird, they were never as weird as the advertisements for them. Even at the time, we wondered if the models realized how very uncool the pictures were. Men in Belted Sweaters is just one small part of a roundup of strange catalog entries, advertisements, and fashion shoots featuring menswear of the ‘70s. -via Boing Boing