(Images: AMC, Amazon)
Sterling Cooper & Partners has a shot at a big account: children's literature. The percentage could be very favorable if Don Draper can reach into himself and draw out the right way to tell the story. How will it sell? First, Don explained the classic story of perseverance The Little Engine That Could:
"Success comes from standing out, not fitting in. This little engine, who saw opportunity where bigger engines only saw risk and obstacle, isn't just an anthropomorphic piece of technology -- it's the American dream. You want some respect? Go out there and get it for yourself."
This is 1 of 5 Don Draper-style pitches written by the CBC. You can read the rest here, including Draper's take on Harry Potter and the Philosopher's Stone and Green Eggs and Ham.
-via Nag on the Lake