The Search For Brother Orange

Matt Stopera of Buzzfeed became an accidental internet celebrity in China. It all started when his iPhone was stolen, but was still connected to Stopera’s cloud storage. Odd photos of a man and his orange trees were showing up. Stopera found out about the cloud storage connection, and figured out the pictures were coming from the new phone owner, most likely in China. So he disconnected the phone from his account, and though nothing else of it. Except that he wrote a post about it.

That story became a hit on Weibo, China’s big social network. Users all over the country became determined to find the man with the orange trees. Meanwhile, Stopera became a huge Weibo celebrity. The story builds gradually, but the upshot is that Stopera is in China right now. As you can see, they put the "welcome matt" out for him. Read the whole account in this post. -via Metafilter

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