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Kinspiracy: The Stepford Readership of Kinfolk Magazine

Images: Winter_named_ Winter on Instagram

In what could easily be a storyline in an episode of Portlandia, Instagram junkie and Los Angeles blogger Summer Allen was, as she puts it, "spending too much time on Instagram" when she made an odd discovery about the readers of Portland-based "slow lifestyle" magazine Kinfolk. Allen writes,

"A pattern quickly revealed itself: covers of Kinfolk magazines, wood, American flags, lattes, etcetera.

These similarities popped up without even trying to look for them specifically. And so, a project was born. Not out of spite, but out of the redundancy of almost identical subject matter.

Four images. One Instagram account per set. A whole lotta the same sh*t.

Welcome to the Kinspiracy."

Allen started a Tumblr devoted to documenting the Kinspiracy. For awhile she worked the project anonymously, yet recently she's outed herself.  As the word of Summer's Tumblr spreads, there are likely to be spoof accounts on Instagram. But as it stands, its present content would be almost concerning if it wasn't so amusing. -Via Laughing Squid

Images: Meganjennifer on Instagram

Images: Maurastoffer on Instagram


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