When construction began on the most famous tower in Pisa, Italy in 1173, no one planned for it to lean over. But the soft ground yielded under the weight of the stone bell tower. It now rests at a 4⁰ angle.
The iconic monument is instantly recognizable. So marketers have made good use of the form to package and sell products, such as this lipstick container designed by Louis Nichilo in 1950 and a liqueur bottle that may get a bit too tipsy. You can find a roundup of some inventive uses of this form for product packaging at Beach Packaging Design.
-via Messy Nessy Chic